In the past few years, we have witnessed one of the most important societal shifts of the 21st century. Women’s voices worldwide have been liberated: first, speaking out about the prevalence of sexual abuse and then, more broadly about gender- based violence, which still affects one in three women during her lifetime, according to the World Health Organisation. In this new era, unacceptable behaviour is being called out and antiquated social norms are finally being challenged to effect deep cultural change.
However, although much progress has been made in certain countries, where silence and impunity are being broken down and called out, this is far from the case everywhere. We note that political opposition to women’s rights is growing in other countries. In order to make impactful progress and end violence against women, we need to bring others onboard to engage in the fight.
The Kering Group has a long-standing commitment to empowering and supporting women worldwide. It was only natural for the Kering Foundation to join forces with Modern Films for the 16 Days 16 Films campaign, elevating the voices of female-identifying filmmakers in the UK, France and Italy. Film is such a powerful platform to shine a light on the complexities of violence against women, addressing the root causes, as well as its lasting effects.
This year’s campaign covers difficult, but necessary topics to engage with, ranging from consent, to Female Genital Mutilation, to femicide and child abuse. All seen through the eyes of women.
Our hope is that these films inspire concrete action: conversations with our peers, our families, our children about healthy relationships, respect and equality; fundraising or volunteering with a local women’s shelter; finding out more about what resources are available and what we can do to support a survivor of violence.
Of course, these are all important steps to take, but true progress cannot be made without the essential work of expert, specialist organisations that are on the ground working tirelessly to provide comprehensive services to women survivors and to break down harmful stereotypes among younger generations, particularly engaging with young men and boys.
We are honoured to have our partners Chayn in Italy and in the UK, and En avant toute(s) in France, participate in 16 Days 16 Films, as well as the UK national campaign UK Says No More. They have brought their expertise to the selection process, helping to identify 16 impactful films that underline the urgency of our efforts, honour survivors and ensure a gripping portrayal of the reality of violence women endure today.
We hope that through this campaign, we can not only raise awareness but also mobilise others towards collective action to make change happen.
Céline Bonnaire, Executive Director, Kering Foundation keringfoundation.org @KeringForWomen